How do you get kids in theaters for a Kennedy-era drama?
- Call it Hey Dude, Let’s Bomb Cuba
- Pair it with the first Lord of the Rings trailer.
Starting Friday, seats for Thirteen Days will be filled with Tolkienites eager for a peek at the Rings (the trilogy doesn’t open till December). Says one, “It’s not that I don’t care about the Cuban missile crisis, buuut… “