LOS ANGELES – The coming-of-age film “Secondhand Lions” is getting a firsthand box-office boost from the final “Lord of the Rings” movie.
New Line Cinema announced Tuesday it is debuting the first theatrical trailer for “The Lord of the Rings: The Return of the King” this weekend exclusively before showings of the family comedy, which stars Haley Joel Osment as a young boy raised by two eccentric uncles, played by Michael Caine and Robert Duvall.
The two-minute, 30-second trailer will then debut online and at www.lordoftherings.net on Monday. It will come out later on television.
“Secondhand Lions” opened in theaters nationwide last week and ranked in second place at the weekend box office with $12.1 million.
Promos for hyper-anticipated films have previously been credited with helping sell tickets to films they precede – such as the “Harry Potter and the Chamber of Secrets” trailer before 2002’s “Scooby-Doo,” and the animated “The Matrix” short before last year’s “Dreamcatcher.”
“The Return of the King” is set for release Dec. 17.