Look like your office building?
‘J.R.R. Tolkien in a Letter to Rayner Unwin – October 24, 1952… “Such is modern life. Mordor in our midst. And I regret to note that the billowing cloud recently pictured did not mark the fall of Barad-Dûr, but was produced by its allies – or at least by persons who have decided to use the Ring for their own (of course most excellent) purposes.”‘
I thought nothing more of it, until, when on my next stop in my online rounds, I accidentally typed in www.onering.net instead of www.theonering.net and found myself at the website of One Ring Technologies, an online startup. This got me thinking. Could the CEO be a certain Sauron? Do the Nine Members of the Board of Directors wear black cloaks, drive black sports cars, and cause terror and madness whenever they approach? Does their consultant say things like, “What has it got in its pocketses? The thieving Baggins! We hates it! It stole our Precioussss!”
Perhaps this isn’t all that far fetched, cubicle dwellers. What employee does not quail with terror everytime a manager approaches? What employee has never considered the consultant to be a thieving, lying sneak? I think that Tolkien is warning us against the soulless conglomerate that seems to be taking hold in the world. All the small companies feel the need to try and compete with this, so in the process, they too fall for the lure of the ring and lose their souls.