A Los Angeles Times article about a lawsuit claiming that film reviews written critics who go on studio-paid trips to see movies and chat up stars is fraud, contains a brief mention of Lord of the Rings.
Here is an excerpt.
“Some junkets can be hugely expensive: A junket for New Line Cinema‘s “Lord of the Rings” trilogy was held last May in a castle near Cannes, France, for $2.5 million. Some 250 reporters from around the world were able to rub shoulders with stars Elijah Wood and Ian McKellan.”
“I’ve seen tons of stories from that junket, both electronic and print and online, everything from the E’s and the ‘Access Hollywoods’ to saturation in the online community to traditional print,” said Steve Elzer, senior vice president for corporate communications for New Line. “In terms of the success of the event, it’s been extraordinary and very effective.”
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