NewsWire: Rings Around A Movie Promo – USA Today

by Jun 4, 2001Lord of the Rings (Movies)

A USA Today report on Book Expo says that the biggest attraction at the trade show was a Lord of the Rings trailer at the Houghton Mifflin exhibit.

The biggest draw at the Houghton Mifflin exhibit wasn’t a book, but coming attractions for a movie, Part 1 of J.R.R. Tolkien’s The Lord of the Rings trilogy, The Fellowship of the Ring, which opens Dec. 19.

Tolkien’s fantasy novels, beginning with The Hobbit in 1938 and The Fellowship of the Ring in 1954, have sold 25 million copies in the USA and 100 million worldwide. Now his American publisher, borrowing some Hollywood hype and capital letters, is preparing as “the Book of the Century becomes the Motion Picture Trilogy of the Decade and the Publishing Event of the Year.”

That includes a Visual Companion and an Official Movie Guide, both out in November, and new movie tie-in covers, but no novelization of the movie. [Emphasis mine – David]

“There’s no need for one,” says Clay Harper, Tolkien project director for Houghton Mifflin. “We already have the novel, and the mov- ie is as true to Tolkien as is possible.”

And what of that other fantasy series, J.K. Rowling’s Harry Potter novels, making its movie debut in November?

“I may be in a minority, but I’d argue that Harry Potter is more of a mystery for kids,” Harper says. Lord of the Rings is more complex, on a vaster scale, much darker, and more of an adult story. . . . It invites rereading. I see different things at 42 than I did at 14.”

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