The Film Commission hopes to exploit a huge publicity campaign for the Lord of the Rings trilogy planned for the Cannes Film Festival next month.
NZ films plan to surf ‘Rings’ publicity wave at Cannes
Four New Zealand feature films will get an airing at the international film festival, and the commission hoped interest in New Zealand would be generated by a massive publicity drive for the first film in the $650 million trilogy, directed by New Zealander Peter Jackson and filmed here.
New Line Cinema, the trilogy’s backer, said last week Cannes would serve as the official worldwide media launch of The Lord of the Rings.
Parts of the film set would be built in a castle near Cannes and all the film’s major stars would attend.
New Zealand box office hit Stickmen and Crooked Earth, which stars Temuera Morrison, would have their second market outing at Cannes.
The first was at the American Film Market in Los Angeles.
But it would be a market premiere for the two other films, Rain and Snakeskin, the Film Commission said in a statement on Tuesday.