NewsWire: New Line Closes Rings Distribution Circle –

by May 18, 2000Lord of the Rings (Movies)

You needn’t go on a journey of your own to see this film when it first comes out.
Beatrice from Addicted to Cate sent me the following article… The big news here? Worldwide SIMULTANEOUS release of the films–that means all of you in Bangladesh won’t need to wait until May 2002 to see The Fellowship of the Ring! Thanks Beatrice!

New Line Closes Rings Distribution Circle

Mike Goodridge in Cannes – May 17, 2000

New Line International has slotted the final key pieces into the worldwide distribution structure on its ambitious $300m Lord Of the Rings trilogy currently shooting in New Zealand. The Time Warner-owned studio is now rallying its partners for a massive coordinated promotional and merchandising blitz for the worldwide simultaneous release of the first film The Fellowship Of The Ring on Dec 14, 2001.

C+P, the buying alliance between StudioCanal and Pathe, has bought the films for Benelux and Ernesto Di Sarro’s start-up distributor Nexo Pictures has taken them for Italy.

During AFM, NLI president and New Line co-chairman of worldwide marketing Rolf Mittweg closed a package deal with Di Sarro, a cinema owner who formed Nexo contingent on the New Line deal. Nexo took eight pictures initially – Frequency, The Cell, Town And Country, 15 Minutes, Lost Souls, Final Destination, Knockaround Guys and Boiler Room – but had options on the trilogy.

The C+P deal marks the first time that New Line has sold all rights to the alliance.

Mittweg said that each of the films would be released simultaneously across the world – a rarely attempted strategy which was last tried by DreamWorks SKG and UIP with The Prince Of Egypt at Christmas 1998. A worldwide merchandising effort is now being put into place


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