Apparently as starved for Tolkien news as the rest of us, New Zealand’s The Evening Post printed a story about personalized automobile license plates having a LOTR theme. Some excerpts:
Growing interest in Peter Jackson’s $360 million film trilogy is driving more people to buy plates featuring J R R Tolkien’s characters. The plates cost $449, but at least one owner has been offered $6000. Other buyers are holding on to sell once the first Lord Of The Rings movie is released.
Personalised Plates, which issues the plates as an agent for the Government, said it had sold about 60 with a Lord Of The Rings theme in the past year since filming started.
The most sought-after names, such as HOBBIT and FRODO, were long gone. HOBBIT was nabbed in 1988, the first year New Zealanders could personalise number plates, and FRODO in 1990.