Thanks to CB for pointing the way to this article!
“Lord of the Rings” Takes Cannes
by Mark Armstrong
Sure, the French Riviera’s nice. But all eyes shifted from the Croisette to Middle Earth this week, as one of the most-hyped events of the Cannes Film Festival focused on just one film.
Well, make that 14 minutes of one film.
But for those anticipating the release of The Lord of the Rings trilogy, 14 minutes is enough to overflow Internet message boards for the next six months. Add to it another 11 minutes of juicy previews from the film adaptation of J.R.R. Tolkien’s classic tale, interviews with the film’s stars, pieces from the set and a screening held inside a hilltop castle–and we’re talking all-out media whirlwind here.
While the first installment, The Fellowship of the Ring, isn’t due in theaters until December, New Line Cinema launched its trilogy with a three-day media event at Cannes that, not surprisingly, was a highly coveted ticket. It’s not uncommon for unfinished films to be promoted at Cannes, but a marketing launch on such a massive scale is unprecedented.
“It’s also kind of scary, too, showing what we’re showing here,” director Peter Jackson told the Associated Press. “It’s weird, because it’s not the movie. …Lord of the Rings is such a rich book with great plot machinations and characters. It’s a little bit painful to just show a seven-minute kind of sketchy montage of the story.”
Still, that seemed enough to satiate (however temporarily) LOTR’s fans.
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