A USA Today article about how Hollywood is using the Super Bowl as a forum for hyping expected movie hits, appears to add credence to the rumor that there will be a Lord of the Rings advertisement during the football game.

“The Super Bowl used to be considered too early to hype summer movies — but not by today’s standards. AOL Time Warner’s New Line Cinema begins a year-long campaign Friday behind The Lord of the Rings, the first of three movies based on J.R.R Tolkien’s trilogy.”

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