Industry insiders predict champagne-popping box office this weekend, but it remains to be seen whether the bubbly will sparkle or turn flat for at least one high-profile offering… But we aren’t interested in the films premiering this weekend — so here’s a snippet from the entire about the Lord of the Rings trailer.
Another Christmas Day debut, New Line’s Cuban missile crisis drama “Thirteen Days,” grossed $103,000 through Wednesday on eight screens in New York and L.A., with a broad expansion set for the Martin Luther King holiday weekend beginning Jan. 12.
“We’ve been very pleased with the reaction that the press has had,” New Line spokesman Steve Elzer said. “And the anecdotal evidence from the past few days is that the picture is playing to younger crowds, in addition to our core older audience. So that bodes well.”
New Line also hopes word will spread among the younger demos that the studio plans to tease the trailer for its much-anticipated “Lord of the Rings” prior to showings of “Thirteen Days.”
Note: The Lord of the Rings trailer will be shown with “Thirteen Days” only when the film goes into broad expansion on January 12.
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