“These ticket sales are looking pretty good…”The Hobbit drew huge crowds on Friday, setting a new December opening day record with an estimated $37.5 million. The previous record was held (unsurprisingly) by The Return of the King (at $34.5 million). However, factoring in inflation and 3D/IMAX premium pricing, The Hobbit’s attendance was lower than Return of the King, more equaling The Two Towers (which opened at $26.2 million).
The Hobbit also set a December midnight showing record at $13 million, over three times higher than any previous December film.
It’s estimated that the film will pull in anywhere between $85 and $105 million this weekend.
Looks like the film will settle in for a nice long holiday run… any predictions on how much it’ll pull in worldwide? The previous 3 films each approached $1 billion–I expect this one to be close too.