While many fans are lamenting that the theatrical teaser is being released in RealPlayer rather than QuickTime format, New Line Cinema is heavily promoting its partnership with RealNetworks, which extends through complete release of trilogy in theaters and DVD/Home Video.
SEATTLE, Jan. 19 /PRNewswire/ — RealNetworks(r), Inc. (Nasdaq: RNWK – news), the recognized leader in media delivery on the Internet, and New Line Cinema today announced a major four-year partnership to jointly promote the much anticipated on-screen release of New Line’s epic adventure trilogy based on J.R.R. Tolkien’s The Lord of the Rings.
The two companies have entered into a relationship to create and promote the Lord of the Rings RealChannel(TM), located within the RealPlayer(r), as the exclusive online video destination for the premieres of all trailers, interviews and behind-the-scenes material from the making of the three films. The Lord of the Rings RealChannel, available for free to all RealPlayer users, will debut today, January 19, at 12:01 a.m. PST with the Internet premier of New Line’s first theatrical teaser trailer for The Lord of the Rings. Through the month of January, the Lord of the Rings trailer will be available only via the RealPlayer and the Lord of the Rings RealChannel.
About the Lord of the Rings Channel
The Channel will be updated weekly with RealAudio(r) and RealVideo(r) interviews featuring the cast (Elijah Wood, Sir Ian McKellen, Cate Blanchett, Liv Tyler), filmmakers (director Peter Jackson) and production members of the trilogy, as well as behind-the-scenes footage, making it the ultimate video destination for fans worldwide as they eagerly await the releases of the live-action feature films — The Fellowship of the Ring (Christmas 2001), The Two Towers (2002) and The Return of the King (2003). The Channel will also be accessible directly from New Line’s website for the trilogy: TARGET=”new”>www.lordoftherings.net.
“The Lord of the Rings RealChannel will set a promotional benchmark that is unparalleled and marks the most significant entertainment Internet promotion to date,” said Gordon Paddison, Senior Vice President, Worldwide Marketing and Business Development, New Line Cinema. “In addition to establishing an ongoing relationship with the broad fan base for the Trilogy, this promotion with RealNetworks is in line with our strategic marketing objectives to expand our Internet marketing reach to include hundreds of millions of consumers who currently may not have any exposure to the property.”
Given the millions of Lord of the Rings fans worldwide, RealNetworks and New Line Cinema anticipate unprecedented traffic to The Lord of the Rings RealChannel. The promotional partnership between RealNetworks and New Line Cinema will extend until 2004 — encompassing the duration of the release of the trilogy in theaters as well as its release onto home video and DVD.
`”We are thrilled to be promotional partners with New Line Cinema on a cultural phenomenon of this proportion,” said Richard Cohen, senior vice president, Consumer Division, RealNetworks, Inc. “Through the Lord of the Rings RealChannel, we are able to deliver this epic experience to our 170 million RealPlayer users and the millions of Lord of the Rings fans worldwide via a remarkable selection of video content from and about the films, and help partners like New Line Cinema reach their audiences in new and unprecedented ways.”
RealNetworks, Inc., based in Seattle, is the recognized leader in media delivery on the Internet. It develops and markets software products and services designed to enable users of personal computers and consumer electronic devices to send and receive audio, video and other multimedia services using the Web. Consumers can access and experience audio/video programming and download RealNetworks consumer software on the Internet at https://www.real.com. RealNetworks’ systems and corporate information is located on the Internet at https://www.realnetworks.com.
NOTE: RealNetworks, RealChannel, RealPlayer, RealAudio and RealVideo are trademarks or registered trademarks of RealNetworks, Inc. All other companies or products listed herein are trademarks or registered trademarks of their respective owners.