FOR IMMEDIATE RELEASE
TURBINE and Codemasters Online gaming TO CELEBRATE THE SUMMER Solstice festival in Middle-earth
Three-Week Celebration Kicks off on June 20th!
WESTWOOD, MA – June 15, 2007 – Today, Turbine, Inc. and Codemasters Online Gaming announced the details of the first annual Summer Solstice Festival in The Lord of the Rings Online™: Shadows of Angmar™, the hit MMO that has taken North America and Europe by storm. The Summer Solstice Festival, the first of many planned seasonal celebrations in Middle-earth, will offer players a variety of quests, vendors and events to highlight this special time of year. The Lord of the Rings Online has been enthusiastically received by many gaming critics, including The New York Times, USA Today, Yahoo!, PC Gamer, GameSpot and Game Informer in the US as well as The Sunday Times, The Guardian, CVG, Eurogamer, PC Juegos and 4Gamers in Europe.
“The Summer Solstice Festival is the first of many seasonal events that we have planned for The Lord of the Rings Online,” said Jeffrey Anderson, president and CEO of Turbine, Inc. “These festivals coupled with content updates such as the soon-to-be released Shores of Evendim demonstrate our commitment to delivering the most value for our subscribers through a fun, compelling and evolving game.”
The Summer Solstice Festival is called different things by different races. Whether it’s the Lithe Festival (Hobbits), Summerdays (Men), Summerfest (Dwarves) or the Festival of Enedhin (Elves), they all share the common themes of summer including planting, dancing, drinking, games and fireworks. Players can celebrate throughout Middle-earth from June 20th to July 10th by interacting with special vendors and participating in quests designed just for the Summer Solstice Festival including:
- Dancing – There will be dancing quests with new race-specific dance emotes as a reward.
- Fireworks – Players who collect fireworks from each of the four vendors in the Summer Solstice Festival will receive a unique firework.
- Scavenger Hunts – Players can participate in one of three scavenger hunts that will grant them unique special recipes, seeds and pipeweed.
- Hobnanigans – Join in madcap chicken-chasing games! There is an arena near the Bree Festival Grounds with two team captains as quest bestowers. Once twelve players are ready, the “Game Hen” will appear in the center of the arena and players will use a stick to persuade the chicken around the arena. Each team will have to get the chicken into a goal at the far end of the field three times within a certain time limit.
The Lord of the Rings Online delivers an interactive experience brimming with life and filled with the familiar people, places and monsters from the most beloved fantasy adventure of all time. From the quaint surroundings of the Shire to Angmar, the vile kingdom of the Witch-king, players will experience the world of Middle-earth as never before. The Lord of the Rings Online is now available for purchase at major retailers across North America and Europe. For more information about The Lord of the Rings Online, please visit www.lotro.com or www.lotro-europe.com.
Turbine, Inc. is a premier developer, publisher and operator of online entertainment and is headquartered in Westwood, Massachusetts. The company is one of the largest privately-held online games companies in North America. Turbine’s catalog includes some of the most famous online entertainment brands, including Asheron’s Call®, DUNGEONS & DRAGONS ONLINE™: Stormreach™, and The Lord of the Rings Online™: Shadows of Angmar™. For more information on Turbine, its products and services please visit www.turbine.com.
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains operations in the US, Germany, France, Spain, and Benelux. More information about the company and its products is available online at www.codemasters.com.
About Tolkien Enterprises
The Saul Zaentz Company d/b/a Tolkien Enterprises is the holder of worldwide motion picture, legitimate stage, merchandising, and other rights in J.R.R. Tolkien’s literary works The Lord of the Rings and The Hobbit. Tolkien Enterprises has been producing and licensing films, stage productions and merchandise based on Tolkien’s works for almost 30 years. Its headquarters are in Berkeley, California, and its website may be found at www.tolkien-ent.com.
“The Lord of the Rings Online,” “Shadows of Angmar,” “Middle-earth,” “The Lord of the Rings,” and the names of the characters, events, items and places therein are trademarks or registered trademarks of The Saul Zaentz Company d/b/a Tolkien Enterprises under license to Turbine, Inc. Turbine and the Turbine logo are trademarks or registered trademarks of Turbine, Inc. in the United States and/or other jurisdictions. All other trademarks are the property of their respective owners. Codemasters is a registered trademark owned by The Codemasters Software Company Limited and the Codemasters Online Gaming logo is a trademark owned by The Codemasters Software Company Limited.