Grand Toys to Distribute Toy Biz The Lord of the Rings Action Figures and Accessories in Canada – Press release includes detailed information on toy assortments

by Jun 11, 2001Games

Grand Toys today announced that it has been authorized as the Canadian distributor for the Toy Biz product line of figures and accessories based on the New Line Cinema trilogy inspired by J.R.R. Tolkien’s legendary saga — The Lord of the Rings.

The Lord of the Rings trilogy has sold in excess of 100 million copies to date, and it has been published in more than 40 languages. In 2000, The Lord of the Rings was named the most popular book of the century. The first film in the trilogy — The Fellowship of the Ring — is scheduled to be released in theaters on December 19, 2001. The other two movies in the trilogy — The Two Towers and The Return of the King — are scheduled be released in 2002 and 2003, respectively.

As of April 2001, New Line’s website,, had experienced an incredible 350 million hits worldwide since its launch January 2001.

The trilogy will collectively re-tell the story of Frodo Baggins, who battles against the Dark Lord, Sauron, to save Middle-earth from the grip of evil. In the films, Frodo and The Fellowship embarks on a desperate journey to rid the earth of the source of Sauron’s greatest strength, the One Ring — a ring of such power that it cannot be destroyed. His extraordinary adventures across the treacherous landscape of Middle-earth reveal how the power of friendship and courage can hold the forces of darkness at bay. Featuring an all-star cast including Sean Astin, Sean Bean, Cate Blanchett, Orlando Bloom, Billy Boyd, Brad Dourif, Sir Ian Holm, Christopher Lee, Sir Ian McKellen, Dominic Monaghan, Viggo Mortensen, John Rhys-Davies, Liv Tyler, and Elijah Wood, audiences worldwide will finally encounter the magical creatures and characters that have made these books best-sellers for more than 40 years.

The Toy Biz product line, which captures the intricately detailed fantasy world of The Lord of the Rings, will be available for shipment in the third quarter 2001. The following is a listing of the delicately sculpted, action-oriented line-up:

The Lord of the Rings Action Figures Assortment I & II

Bring home the excitement of the blockbuster movie from New Line Cinema with 10 new intricate action figures. These 6″ fully poseable action figures depict each character of the movie with authentic sculptured costumes and accessories along with specific battle actions to recreate pivotal scenes from the film. The characters in Assortment I include: Frodo, Witch-King Ringwraith, Strider, Legolas and Newborn Lurtz Uruk-Hai. The characters in Assortment II include: Gandalf, Gimli, Samwise Gamgee, Saruman and Orc Overseer.

Action Figure Twin Pack Assortment I

These pairings will match central characters against one another, recreating climactic encounters seen in the film. Each set contains two intricately sculpted figures with detailed accessories and unique innovative action features. The Twin Packs include: Boromir vs. Lurtz/Uruk-Hai, and Merry & Pippin with Moria Orc (Goblin).

Deluxe Horse Assortment

These fully articulated and elaborately decorated figures come with both horse and rider:

The Ringwraiths and Horse — The beautifully articulated assortments each come with intricately detailed horses and riders. The dark riders are equipped with swords and utilize an exclusive sword slashing action feature. The traits of the horses are masterfully depicted in their facial expressions, armor, and saddles. Children can enjoy the horse’s action features by pulling on the reigns to “light up” the eyes and produce an impressive snarling action or by squeezing the triggers located at their hind sections to activate a front leg galloping action.

Arwen With Asfaloth — Arwen, the young elven woman known as the She-Elf who rides the white horse named Asfaloth, is elegantly dressed and comes equipped with the Evenstar Pendant that lights-up when pressed. The figure is accompanied by a small and frail Frodo figure that is detailed to illustrate the dramatic poisoning scene from the movie. Joining the pair is Arwen’s trusted steed Asfaloth whose intricate detail is highlighted in its saddle and mane. The horse also features a galloping action when its trigger is squeezed.

Electronic Cave Troll

The creature of the evil Goblins, the gigantic Cave Troll is one of the most fearsome creatures in Middle-earth. This 10:, fully poseable, incredibly detailed deluxe action figure perfectly captures the character’s menacing look. It features club swinging, spear jabbing and snarling mouth actions along with electronic sound effects that mimic some of the heart-pounding scenes from the motion picture. (Includes 2 AAA batteries)

The Lord of the Rings Collector Series Assortments I & II

These assortments of 9″ to 12″ action figures are focused on six of the most important cast members featured in the film — Gandalf, Frodo, Arwen, Aragorn, Gimli, and Galadriel. Each fully poseable, intricately detailed figure comes dressed in an authentic fabric costume that flawlessly captures the character’s distinctive outfit from the live-action feature film.

Bow N’ Arrow

Kids can pretend to portray their favorite characters and battle each other with this Lord of the Rings Bow ‘n Arrow set. It’s stylized to look like the weapons used by the Uruk-Hai and comes complete with three foam arrows which shoot over 30 feet and a belt clip to store arrows.

Electronic Middle Earth Sword

The warriors and mythical creatures seen in The Lord of the Rings battle with swords and other magical weapons. With the Electronic Middle-Earth Sword, children will be able to re-enact their favorite duels from the film. This 30″ long saber features realistic clashing and clanging sound effects that are activated with just the press of a button. (Includes 3 AAA batteries)

Electronic Light ‘N Sound “Sting” Sword

Children can use the Electronic Light ‘N Sound “Sting” Sword to pretend that they are Frodo Baggins, the young hero of The Lord of the Rings motion picture. This 20″ magical sword given to Frodo by Bilbo glows blue when evil Orcs are near and has sword-slashing sound activated by a motion switch. (Includes 2 AAA batteries)

Marble Pouches Assortment

The Lord of the Rings Collector Marble Pouches each come with 10 marbles. Each pouch has a leather-like, old-world crafted appearance and features a gold embossed Lord of the Rings logo on the front. Kids can use its metal rings on the drawstring to easily open and close the pouch, keeping the marbles safe and secure.

Ian Bradley, President and CEO, Grand Toys, stated, “The Lord of the Rings story has captivated kids and adults alike for over 40 years, and we are honored to be partnering with Toy Biz to bring the associated toy products to the Canadian market.”

Through the ownership of over 4,700 proprietary characters, Marvel Enterprises, Inc., Inc. is one of the world’s most prominent character-based entertainment companies with operations in five divisions: licensing, toys — via its Toy Biz division, comic book and trade publishing, entertainment and the Internet. Marvel licenses its characters in a wide range of consumer products, services and media such as feature films, television, the Internet, apparel, video games, collectibles, snack foods and promotions. Marvel’s characters and plot lines are created and developed through the comic book publishing division, which maintains a leadership position in the U.S. and abroad. For additional company information visit the Company’s corporate Web site at

Founded in 1967, New Line Cinema is the entertainment industry’s leading independent producer and distributor of theatrical motion pictures. New Line licenses its films to ancillary markets including cable and broadcast television as well as to international venues. The company, which is a subsidiary of AOL Time Warner Inc., operates several divisions including in-house theatrical distribution, marketing, home video, television acquisitions, production, licensing and merchandising units.

Founded in 1960, Grand Toys International, Inc. is a premier licensee and distributor of a wide variety of toys and ancillary items in Canada and, since January 1999, a supplier of proprietary products in the United States.

This news release contains certain forward-looking statements and potential benefits from the Company’s acquisition strategy, which are within the meaning of the Private Securities Litigation Reform Act of 1995, and are subject to risk and uncertainties that could cause actual results to differ materially. Such risks and uncertainties include, but are not limited to, those related to business conditions and the financial strength of the retail industry, particularly for toy and toy-related products; the level of consumer spending for such products; the effect of currency translations; the ability of the Company to successfully obtain its products from suppliers; and the success of advertising, marketing and promotional campaigns.

Note: Further information on Grand Toys International, Inc. is available through the Company’s website on the World Wide Web at

To receive additional information on Grand Toys International, Inc., via fax, at no charge, dial 1-800-PRO-INFO and enter code GRIN.


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