Tolkien gets "Technology Marketing" - Dell uses the Lord of the Rings
Dell is negotiating with New Line Cinema to do technology marketing around the third Lord of the Rings film. Miller admitted Weta Studios, which did the film trilogy's special effects, used little Dell equipment, and the negotiations were being carried out in the United States. "New Line and Dell have a great relationship [there] ... I am just trying to sell to Weta every way I can. We would love to penetrate ... but IBM is strong there."
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