Thirteen Daze - Newsweek

How do you get kids in theaters for a Kennedy-era drama?

  1. Call it Hey Dude, Let’s Bomb Cuba
  2. Pair it with the first Lord of the Rings trailer.

Starting Friday, seats for Thirteen Days will be filled with Tolkienites eager for a peek at the Rings (the trilogy doesn’t open till December). Says one, “It’s not that I don’t care about the Cuban missile crisis, buuut... ”

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