NewsWire: Lord of Rings And Onion Rings - Perfect Together! - Reuters
"New Line Cinema said Thursday it signed its biggest promotional agreement ever to promote the much-anticipated screen version of J.R. Tolkein's classic tales of wizards and hobbits in Middle Earth. Fast-food giant Burger King Corp., a unit of Britain's Diageo Plc, will feature characters from the movie, which debuts Dec. 19, in more than 10,000 of its restaurants worldwide." For Reuters take on the story, CLICK HERE.
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