NewsWire: Hobbits to Provide Halftime Entertainment? - Big studios bank on Super Bowl spots for blockbuster buzz

A USA Today article about how Hollywood is using the Super Bowl as a forum for hyping expected movie hits, appears to add credence to the rumor that there will be a Lord of the Rings advertisement during the football game.


"The Super Bowl used to be considered too early to hype summer movies -- but not by today's standards. AOL Time Warner's New Line Cinema begins a year-long campaign Friday behind The Lord of the Rings, the first of three movies based on J.R.R Tolkien's trilogy."


Please follow the link below to read the entire article.


Add New Comment

Latest Forum Posts

Join the Conversation!