NewsWire: Canne'd Observations - LA Times

Rolf Mittweg, chairman of worldwide theatrical release, left, Mark Ordesky, executive producer, Lynne Michael, co-chairman, and Robert Shaye, chairman and founder of New Line Cinema, gather outside the Olympia Theater in Cannes after screening "Lord of the Rings."
Thanks to CB for alerting us to this interesting little tidbit from the Los Angeles Times, accompanied by some nice photographs of the LOTR promotionial party held at Chateau Castellaras in Mougins. Here's what's said about The Lord of the Rings:

Thanks to Steve Elzer, New Line Cinema's top PR dog, I was allowed into a very "exclusive" 20-minute preview screening of the upcoming "Lord of the Rings" movie. Just me--and a few hundred other special folks--mostly journalists, distributors and investors.

For some reason, I've missed all the hype surrounding the making of Tolkien's trilogy. I lost interest in Bilbo Baggins when I tried to read the book three different times in junior high school. I distinctly remember a couple of friends carrying around tattered copies of "The Hobbit." Turns out one of them scored a perfect 1,600 on the SATs a few years later.

So, with this deep-seated fear of dense, medieval epics, I settled into a plush, faux-leather seat (the French know how to go to a movie) alongside Times reporter Rachel Abramowitz.

It didn't take long before I was hooked. The action, the cinematography, the special effects, the monsters--all great. It's a perfect mix of "The Matrix," "Star Wars" (the first one) and "Jason and the Argonauts." The buzz in the lobby was palpable. A little nitro was just added to the big hype engine that will send this movie into the stratosphere long before its December 2001 release.
Also, it was easy to see the Frodo Baggins action figures, the WB network cartoon spin-offs and a resurgence of the Peter Frampton haircut looming on the horizon.

Authentic period flags and banners from the movie are prepared for a "Lord of the Rings" promotional party at the Chateau Castellaras.
Of course, I may be wrong. I didn't break 1,000 on the SATs and It doesn't take much to move me.

I cried at the end of "Homeward Bound, The Incredible Journey."


A worker helps prepare the grounds of the Chateau Castellaras in Mougins, France, for a "Lord of the Rings" promotional party.

Click the link below to read the full LA Times article!

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