NewsWire: Briefly on The Lord of the Rings - iHollywood Insider
Images from the internet preview trailer.
Briefly on The Lord of the Rings
iHollywood Insider - April 25, 2000
Los Angeles (iHollywood Insider) -- Frodo , the protagonist of J.R.R. Tolkien's fantasy trilogy The Lord of the Rings is off to a good start in his movie march to the evil land of Mordor. A two-minute chunk of the trailer for New Line's Lord of the Rings movie got a record 1.7 million hits in the first 24 hours after its release on the Internet earlier this month.
That beats last year's previous record holder Star Wars: The Phantom Menace hands down. And it's doubly intriguing because the film doesn't even hit screens until December 2001.
"This was beyond our wildest dreams," said Joe Nimziki, New Line's director of theatrical marketing. "We all wanted (the trailer) to succeed so much. In the last 20 years, readership for The Lord of the Rings has really fallen off. We want to educate a younger generation about just how cool these books are."
The trailer's Net marketing success recalls the success of Artisan's The Blair Witch Project, which attracted a cult following a year before its release. But there are important differences: Blair Witch was produced by unknowns on a miniscule budget; Lord of the Rings is a big-budget film with stars like Elijah Wood from a major Hollywood studio that has produced hits like the Friday the 13th movies and Magnolia