New Line Cinema Works with the American Library Association - Promoting Reading with the Films
New Line Cinema has joined up with the American Library Association to promote reading. Thus far, three posters and bookmarks have been produced featuring Elijah Wood as Frodo, Liv Tyler as Arwen, and Ian McKellan as Gandalf. The posters cost ten dollars and can be found at www.alastore.ala.org in the science fiction/fantasy section (in the menu along the left).
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