Milk Is Free in Portland! - Lot 47 Films announces a week of free previews of Karl Urban's "The Price of Milk"
NEW YORK, March 22 -- LOT 47 announces today a unique and unprecedented film event: from March 23 - March 29 every show, everyday of The Price of Milk in Portland, OR is absolutely free! The free previews are at Fox Tower Cinemas in downtown Portland where the film opens for its regular engagement March 30.
This event marks the first time a film will be shown to the public in a Broadway-like, week-long preview before the official release date. "This is unprecedented," says Lot 47 Films President Jeff Lipsky, "In New York last month The Price of Milk opened and immediately engendered an almost cult-like following. We think the same thing is possible in Portland, especially after we witnessed the reaction at the festival last month, but only if we do something to jump-start that kind of overwhelming acclaim. And the only way to do that is to make sure that there is an urgent stimulus for people to see a film. This is it!"
An audience favorite at this year's Portland International Film Festival, The Price of Milk, is a romantic, magical-realist fable about two young lovers and the trials and sacrifices necessary to maintain a relationship. The film was shot in the lush green meadows and rolling hills of rural New Zealand that provide the dreamlike backdrop for this quirky, contemporary fairy tale.
The Price of Milk is the story of Lucinda (Danielle Cormack) and Rob (Karl Urban) who, along with their 117 cows, lived a charmed life full of warmth and love. However, when Rob proposes marriage to Lucinda she begins to worry that the sparkle may be fading from their relationship. She feels compelled to place obstacles in the path of her happiness, simply to validate the cynicism that permeates even a fairy tale existence in a tranquil land, far, far away.
Danielle Cormack and Karl Urban are well-known stars in New Zealand and have been nominated for Best Actor awards. Both have recurring roles in the TV adventure show Xena. Karl Urban will soon be seen in Peter Jackson's much-anticipated The Lord of the Rings. Director Harry Sinclair's first feature Topless Women Talk About Their Lives was a celebrated International festival hit that swept Sinclair's native country's awards in 1997.
LOT 47 Films formed in 1999 to release Tim Roth's critically acclaimed The War Zone. Since then, the company has released The Ballad of Ramblin' Jack, Venus Beauty Institute and Chunhyang.