AOL Apparently Available in Middle-earth - Steve Case, meet Frodo Baggins

Yeah, but does Middle-earth have cable modems.
Looks like marketing for the upcoming films is in full swing online. New Line Cinema has started advertising on with the image at the right... which makes perfect sense since, ultimately, New Line is owned by AOL Time-Warner.

For a brief editorial on what one person thinks of this sort of cross-branding, head over here (thanks to Joe C. for the tip on that!).

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