Peter Jackson's Hobbit Production Company Grows an Inch
Most of the time when movies are made, production companies are created for the sole reason of handling all issues with that one film. When the film's over, the production company is folded.
With The Lord of the Rings, Peter Jackson created the production company 3'6" Ltd.... And now it looks like the name of the production company to handle The Hobbit is named 3'7" Ltd.
Check out the whole article at The Noldor Blog!