Telefonica Moviles and RIOT-E Sign Exclusive The Lord of the Rings Deal in Spain - Telefonica MoviStar customers given access to entertainment and service content and downloadable logos and images, based on the film.
Initially, RIOT-E, the global leader in mobile entertainment, will be including The Lord of the Rings content on e-mocion, the access platform to all Telefonica MoviStar content. Information and general updates on the movie will be the first services to be rolled out in the build-up to the launch.
Coinciding with its release date, Telefonica Moviles Espana will use RIOT-E's technology to include a wide range of mobile content on e-mocion such as games (through SMS and WAP/GPRS) and downloadable ringtones and images. The contract follows last year's successful launch of the X-Men mobile phone game in Spain, which was also supplied by Telefonica Moviles and RIOT-E.
"The X-men game has already given us a large customer base in Spain and we expect the launch of The Lord of the Rings services to expand this considerably," said Jan Wellmann, CEO at RIOT-E. "The Lord of the Rings promises to be the biggest film of the decade and has a fan base that spans the globe."
"The Lord of the Rings content includes something for everyone, from logos and picture messages to single and multi-player games. The deal with Telefonica Moviles Espana will allow RIOT-E to reach over 15 million mobile users with this unique content," he added.
Pilar Latorre, Business Development Manager at Telefonica Moviles Espana, said, "Entertainment content is going to allow us to start talking about a new dimension as far as usage is concerned in the world of data and Mobile Internet. Although TME already has a wide range of leisure options on e-mocion, The Lord of the Rings will mean an important link in the chain that TME is building to link it to the world of content."