Scandinavia Loves Tolkien... A lot - Poll in Scandinavia Shows LotR beats Potter.
I thought you'd be interested in the result of a recent poll at www.aftonbladet.se, which is the biggest newssite in Scandinavia with more than 900 000 visitors each day.
The question was "Which movie are you looking forward to the most?". The alternatives were "The Lord of the Ring" and "Harry Potter".
About 10 000 people voted in about 15 hours, and "The Lord of the Ring" leads with about 88% of the vote compared with 12% for Harry Potter (!!!).